FOUNDER, OWNER, CEO
A self-professed work-a-holic who isn’t afraid to fail, Michael Alvarez (Wolf of Fitness) left home when he was 14, and by the age of 19, was the living embodiment of the self-made American dream. With a passion for wellness and natural business acumen, he found astonishing success on the body-conscious streets of Miami, helping the city’s top echelon change their bodies through diet, supplements, and personal training. Michael has experienced the highs and lows of success and has used the lows to propel himself even higher than he was before. He has made a name for himself bi-coastally; training high-achieving professionals who love a good challenge and have mastered everything—except their own bodies. His business savvy and passion for inspiring true change are well documented in his active social media feed.
Michael can be proud of various achievements in his field, including contributing to top fitness and lifestyle companies like GNC, Total Nutrition, and Jenny Craig; being named Best Trainer in Los Angeles for the past 3 years, and serving as Owner and CEO of PERFITNESS™ and Ram Sports Nutrition.
Jayne is the perfect example of following your passion to find personally fulfilling success. While becoming a doctor was a childhood dream, she took a different path in college, receiving her Bachelor of Science in Political Science and Journalism. After college, she held a highly-visible position with the prestigious NBC/Telemundo in Miami, while staying healthy and fit with various workouts and fitness routines.
After meeting Michael and seeing how he was transforming lives, she realized she could honor her dream of helping people through the power of personal training. She applied her drive to her new career, giving 100% of herself to fitness and personal training.
CHIEF MARKETING OFFICER
With over 8 years in marketing and advertising, Devon has worked on brands like Sephora, Wells Fargo, Kaiser Permanente, MGM Resorts, IMAX, The Broad, and many more. His extensive experience in marketing across a multitude of verticals allows him to bring a unique and diverse approach to PERFITNESS. Devon focuses on making PERFITNESS a household brand for all things training, bringing the brand to life across all forms of media.
CHIEF CREATIVE OFFICER
Cezar has played a key role in the conception and execution of a handful of engaging graphical campaigns, in a wide array of industries including; Hasbro, Toyota, Nintendo, The New York Knicks, New York Jets, NBC and Netflix. With over 10 years of industry design experience, Cezar provides a consistent brand aesthetic for Perfitness PT. From logo designs, ebook cover designs to billboard advertising.