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Brand Story

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Vision & Mission

Helping people get fit in their own homes using new technology, so they don't have to go to regular gyms.

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Michael Alvarez

A self-professed work-a-holic who isn’t afraid to fail, Michael Alvarez (Wolf of Fitness) left home when he was 14, and by the age of 19, was the living embodiment of the self-made American dream. With a passion for wellness and natural business acumen, he found astonishing success on the body-conscious streets of Miami, helping the city’s top echelon change their bodies through diet, supplements, and personal training. Michael has experienced the highs and lows of success and has used the lows to propel himself even higher than he was before. He has made a name for himself bi-coastally; training high-achieving professionals who love a good challenge and have mastered everything—except their own bodies. His business savvy and passion for inspiring true change are well-documented in his active social media feed. Michael can be proud of various achievements in his field, including contributing to top fitness and lifestyle companies like GNC, Total Nutrition, and Jenny Craig; being named Best Trainer in Los Angeles for the past 7 years, and serving as Owner and CEO of PERFITNESS™ and HME™ Healthy Made Easy 


Jayne Gomez

Jayne is the perfect example of following your passion to find personally fulfilling success. While becoming a doctor was a childhood dream, she took a different path in college, receiving her Bachelor of Science in Political Science and Journalism. After college, she held a highly-visible position with the prestigious NBC/Telemundo in Miami, while staying healthy and fit with various workouts and fitness routines.


After meeting Michael and seeing how he was transforming lives, she realized she could honor her dream of helping people through the power of personal training. She applied her drive to her new career, giving 100% of herself to fitness and personal training.

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Value Proposition

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We concierge every part of our process


We come to you for in-home training


We bring in-home-friendly equipment


We use proven technology EMS 

We offer Meal Prep


We have 24/7 nutritionists available 

We partnered with Affirm 

What We Offer

Virtual Training

Access to training anywhere you want.

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Nutritional Guidance

Live nutritional coaching

 and accountability support.

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Luxury Personal Training

Exclusively tailored for you, in your home or our training facility.

EMS Technology

Electrical Muscle Stimulation (EMS) is the use of electrical impulses to cause muscle contractions. The EMS technology allows you to achieve 150 times more muscle contractions than a normal workout. Get faster results in less time. Enhances weight loss, strength, and recovery. It’s safe, non-invasive, and simple to use. It requires little to no weight during exercise, it helps isolate and strengthen weaker muscles leading to an overall stronger body.

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Complete Body Analysis

In-depth Metabolic analysis backed by data.

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Ellinor Tysk
Head Trainer
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Keren Nicole
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Mario Medina
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Ying Wang


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Client' Profile

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The Woman Client
The Man Client

Age: 30 - 50 years old Household

Income: $500k - $7million

Work: Housewife, Executive, CEO, Stay at home mom

Wants to Feel: In control of life and health, beautiful, strong, sought-after, healthy, loved.

Dislikes: Wasting time, being in pain, feeling overwhelmed

Likes: Health & Wellness, self-improvement, family

Age: 30 - 50 years old Household

Income: $500k - $7million

Work: Executives, CEO, Professionals, Business owner

Wants to Feel: In control of life and health, strong, happy, powerful, in his prime.

Dislikes: Wasting time, hassles, feeling out of control

Likes: Technology, being with family/friends, success


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