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Brand Story

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Vision & Mission

The company is headed toward becoming the desired solution for Exclusive In-Home training while using future-focused technology for personal training removing the need for gyms.

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We are searching for innovative solutions such as sprinter vans electric with full-time drivers and routes to allow the trainers the best experience navigating through LA’s biggest challenge for all of the locals - Traffic.

We believe in the next 2 years we will be in over 100 Homes in California working with executives, families and full-time moms helping them permanently, be healthy, fit, and toned.


Michael Alvarez

A self-professed work-a-holic who isn’t afraid to fail, Michael Alvarez (Wolf of Fitness) left home when he was 14, and by the age of 19, was the living embodiment of the self-made American dream. With a passion for wellness and natural business acumen, he found astonishing success on the body-conscious streets of Miami, helping the city’s top echelon change their bodies through diet, supplements, and personal training. Michael has experienced the highs and lows of success and has used the lows to propel himself even higher than he was before. He has made a name for himself bi-coastally; training high-achieving professionals who love a good challenge and have mastered everything—except their own bodies. His business savvy and passion for inspiring true change are well-documented in his active social media feed. Michael can be proud of various achievements in his field, including contributing to top fitness and lifestyle companies like GNC, Total Nutrition, and Jenny Craig; being named Best Trainer in Los Angeles for the past 7 years, and serving as Owner and CEO of PERFITNESS™ and HME™ Healthy Made Easy 


Jayne Gomez

Jayne is the perfect example of following your passion to find personally fulfilling success. While becoming a doctor was a childhood dream, she took a different path in college, receiving her Bachelor of Science in Political Science and Journalism. After college, she held a highly-visible position with the prestigious NBC/Telemundo in Miami, while staying healthy and fit with various workouts and fitness routines.


After meeting Michael and seeing how he was transforming lives, she realized she could honor her dream of helping people through the power of personal training. She applied her drive to her new career, giving 100% of herself to fitness and personal training.

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Value Proposition

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We concierge every part of our process in a done for you system to promise permanent results.


We meal prep the food for you with our company head chef and nutritionist


We come to you for in-home training


We bring all in-home-friendly equipment


We use proven technology EMS body suits to wireless bring the gym to you in the comfort of your home


We have created workout programs with our top-rated trainers straight to-the-point results


We identify what activity you enjoy and focus on doing that to get you skinny


We will incorporate a calorie counting and macro system allowing you full flexibility regarding what you like to eat without impacting the results


We have 24/7 nutritionists available by text. Send us your desired restaurant and we will pick our top favorite menu options based on your nutrition strategy


We partnered with Affirm allowing you to make the investment as a finance payment structure of your choice with no interest or credit check

What We Offer

Virtual Training

Access to training anywhere you want.

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Nutritional Guidance

Live nutritional coaching, texting, & support.

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Luxury Personal Training

Exclusively tailored for you, in home or our facility.

EMS Technology

Electrical Muscle Stimulation (EMS) is the use of electrical impulses to cause muscle contractions. The EMS technology allows you to achieve 150 times more muscle contractions than that of a normal workout. Get faster results in less time. Enhances weigh loss, strength and recovery. It’s safe, non-invasive, and simple to use. It requires little to no weight during exercise, it helps isolate and strengthen weaker muscles leading to an overall stronger body.

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Complete Body Analysis

In-depth analysis backed by data.

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Ellinor Tysk
Head Trainer
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Dorian Taylor
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Mario Medina
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Ying Wang


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Client Profile

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The Woman Client
The Man Client

Age: 30 - 50 years old Household

Income: $1million - $10million

Work: Housewife, Executives, CEO, Stay at home mom

Wants to Feel: In control of life and health, beautiful, strong, sought-after, healthy, loved.

Dislikes: Wasting time, being in pain, feeling overwhelmed

Likes: Health & Wellness, self-improvement, family

Age: 30 - 50 years old Household

Income: $1million - $10million

Work: Executives, CEO, Professional, Business owner

Wants to Feel: In control of life and health, strong, happy, powerful, in his prime.

Dislikes: Wasting time, hassles, feeling out of control

Likes: Technology, being with family/friends, success


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